Alphonse Mucha the art nouveau master who inspired 1960’s pyschedelic poster art

L 137 Gismonda
Mucha’s poster for Sarah Bernhardt’s Gismonda

It was 120 years ago that the talented but relatively unknown young artist Alphonse Mucha was catapulted to international fame after a chance encounter in a Paris print shop found him designing a poster for superstar actress Sarah Bernhardt.

Such was the power of his work publicising her new play Gismonda that the public clamoured for copies. As soon as the image appeared on the streets of the French capital on New year’s day 1895 people were cutting them from hoardings and bribing bill-posters to hand them over. Bernhardt, at the height of her fame, immediately signed Mucha to a six year contract.

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